📉
Traffic arrives but does not convert
If your analytics show reasonable traffic but a low contact or purchase rate, the problem is almost always in the UX — friction that visitors do not explain, they just leave.
⚠Needs fix
UX/UI & Redesign
UX/UI redesign that improves conversion without starting from scratch
A structured redesign process that identifies where your current website loses visitors and rebuilds the experience for measurable improvement.
Phản hồi trong giờ hành chính
Most websites that underperform do not need a complete rebuild — they need a structured audit to identify where the experience breaks down, followed by targeted redesign of the pages and flows that matter most. That is a faster and more cost-effective path to better conversion.
Skylabs approaches redesign as a diagnostic process: reviewing analytics, identifying drop-off patterns, benchmarking against user expectations, and then redesigning the specific pages, components, and flows where improvement will have the most measurable impact.
Pain points
Common challenges
🧩
Website has grown without a coherent structure
Websites that have accumulated pages over years often have inconsistent navigation, broken internal linking, and confusing information hierarchy that erodes trust.
⚠Needs fix
📱
Mobile experience is degraded
A desktop-first website that was never properly adapted for mobile loses a growing share of visitors before they understand your offering.
⚠Needs fix
Solution
How Skylabs solves it
Focus on what visitors need to know before contacting you.
🔍
Evidence-based audit before any redesign
Skylabs reviews analytics, heatmaps, and user flow data before recommending changes — so redesign decisions are driven by evidence, not assumptions.
Skylabs delivers
🗺️
Improved information architecture
Clear navigation, logical page hierarchy, and strong internal linking make it easier for visitors to find what they need and for search engines to crawl your content.
Skylabs delivers
📱
Mobile-first layout rebuild
Redesigned components are built mobile-first, ensuring the majority of your audience gets the experience your desktop visitors currently receive.
Skylabs delivers
Deliverables
Core deliverables
What your team receives within the scope.
- UX audit with analytics and drop-off analysis
- Information architecture review and restructure
- Wireframes for key page redesigns before UI development
- Mobile-first component redesign
- Conversion path optimisation: CTAs, forms, and trust signals
- Performance review: Core Web Vitals, load time, and rendering
Process
Process 6 steps
Transparent, deadline-driven for every step.
- 1
Review current analytics, conversion data, and known friction points
- 2
Conduct a heuristic UX audit of key pages and user flows
- 3
Map information architecture improvements and page priority
- 4
Design revised wireframes and UI for sign-off
- 5
Implement redesign incrementally or as a full page set
- 6
Measure post-launch conversion change against baseline
Mục tiêu sau launch
A Skylabs UX/UI redesign removes the specific friction points that are costing you conversions — grounded in evidence and delivered without unnecessary disruption.
Frequently Asked
Common questions about UX/UI & Redesign web design.
Do you redesign the whole website at once?
Not necessarily. Skylabs recommends prioritising the pages with the highest traffic and the most friction — often the homepage, primary service page, and contact or enquiry flow.
Will SEO rankings be affected?
Skylabs implements proper URL redirect mapping, canonical tags, and structured metadata migration to preserve existing search visibility during a redesign.
What data do you need to start?
Google Analytics access, Search Console data, and any heatmap or session recording data if available. Skylabs can work with partial data if some is unavailable.
How long does a redesign take?
A focused redesign of 3-5 key pages typically takes 4-6 weeks. A full site redesign for a 15-30 page site typically takes 6-10 weeks depending on content and approval cycles.
